Not according to Danny Sullivan as he explains why in his article"Why Apple Won't Be Launching a Search Engine Any Time Soon". Apparently, after Google became too competitive, their relationship with Apple went down the drain. For a while Apple and Google seemed to be partners, however, after Google came up with its' own browser and then phone platform, Apple started seeing them as competition.
It is possible that Apple would want to go to the next level and come up with its' own search engine. However, according to Danny, it is not likely due to the costs it would take to do this. Furthermore, Apple would have to do an incredible job to be able to compete in this field with Google. I actually agree with Danny and think that Steve Jobs won't take that risk...at least for now.
No comments:
Post a Comment