As I was reading an article about Earth Hour on Advertising Age featuring an interview with John Sintras, CEO of Starcom MediaVest Group, I couldn't but wonder how hard it must be for technology junkies to imagine an hour without the precious technology?I mean, I think even I got teary eyed thinking about having to say goodbye to my laptop screen for an hour. This post doesn't really have the usual links to some new widgets or latest news but rather was written with the purpose to get everyone thinking for a second about how dependant most of us became on our Tv's, iPhones, computers and etc.
Maybe for the Earth day, I can just turn off the lights and leave my computer on, or use it as a perfect excuse to go out for a coffee with a friend. Papers can wait for an hour!
How dependant on technology are you?
It's alarming how attached we become to new technology. Once we have it we can't imagine life without it.
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