In a recent article by Brian Morrissey on Adweek, Brian brought up an interesting discussion about social media and current possibilities that are opening up for professionals in that area.
Brian refers to a video "The Social Media Guru" that portrays a social media professional who is trying to convince a client in his abilities to use social media to immediately improve client's business by throwing out Web 2.0 terms left and right.
The video is sort of a mockery of how many so called "experts" try to take advantage of current buzz of social media and persuade companies in the importance of using social media for their businesses by solely opening up a series of accounts on Facebook, Twitter and...there is a long list.
Nevertheless, there are variety of individuals, and now organizations that specialize in working with companies to utilize social media tools in order to gain awareness, attract new customers and achieve other goals a company might have.
Main question posed in the article is if there is a viable long term business opportunities for such individuals and organizations. This article left me with an impression that Brian thinks that businesses of this sort are not going to last.
The video is sort of a mockery of how many so called "experts" try to take advantage of current buzz of social media and persuade companies in the importance of using social media for their businesses by solely opening up a series of accounts on Facebook, Twitter and...there is a long list.
Nevertheless, there are variety of individuals, and now organizations that specialize in working with companies to utilize social media tools in order to gain awareness, attract new customers and achieve other goals a company might have.
Main question posed in the article is if there is a viable long term business opportunities for such individuals and organizations. This article left me with an impression that Brian thinks that businesses of this sort are not going to last.
However, I think that in terms of competition - there is always going to be a need for improvement. I mean, people come up with new strategies, channels and tools to reach out to consumers on weekly basis and same will keep happening in terms of social media tools and ways to optimize their success.
Companies will need to stay current and up-to-date on latest trends to be able to successfully compete in any market.
Come on, do you really think the list of websites/communities/social media tools like Diggit, Twitter, Facebook, LinkedIn, Ning, delicious (OK, I am tired typing them out) will stop expanding anytime soon? - I don't think so. Even though, many will fail, there still will be plenty left for companies to require people who will know not only how to use them but actually make them useful.
Come on, do you really think the list of websites/communities/social media tools like Diggit, Twitter, Facebook, LinkedIn, Ning, delicious (OK, I am tired typing them out) will stop expanding anytime soon? - I don't think so. Even though, many will fail, there still will be plenty left for companies to require people who will know not only how to use them but actually make them useful.
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